'Facekini women': China's Latest and Weirdest Beach Sensation

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Trendy outfits for summer bathing

To prevent getting tanned, women in Qingdao wear "facekinis" while at the beach and swimming in the ocean. According to one Chinese vendor who sells the masks, "facekinis" first appeared about seven years ago.
 
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Goggles for double protection
Some users say the fabric masks also help prevent jellyfish stings and mosquito bites.
facekini woman -- inline 3Good ocean camouflage

"Facekinis" come in different colors and patterns. According to a vendor who sells the masks on the retail website Taobao, bright orange masks can scare away sharks.
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She might be damn sexy underneath

So far, the "facekini" trend seems limited Qingdao.
facekini woman -- inline 5Youngsters are catching up

"Facekinis" are popular with middle-aged women in Qingdao, but some younger swimmers are catching hold of the trend.
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All dressed up

All set for a safe -- and slightly odd -- dip in the sea.


Wanna fit in on China's beaches?
Try going for the luchadora wrestler look. Especially if you're a woman.
That's the advice in Qingdao, anyway, a seaside city of nearly 9 million in northeast China.

'Facekini' for protection. And fashion?

Qingdaonese swimmers have recently made waves on Chinese Internet sites for their bizarre swimming gear: colorful, full-face masks.
Dubbed "facekini," the fabric masks cover a swimmer's entire head and neck down to the collar bones. Holes are cut for eyes, nostrils and mouth.
The mask not only helps me from getting tanned, it also prevents jellyfish stings.
-- Wang Xiuzhi, "facekini woman" from Qingdao
According to Chinese media, most "facekini women" are retired middle-aged Qingdaonese who swim regularly in the ocean.
"[I wear this because] I fear getting tanned," said Wang Xiuzhi (王秀芝), a "facekini woman" on Qingdao's No. 1 Bathing Beach, as reported by Xinhua.
"I come here to swim often and [the mask] does work," Wang added.
White skin is considered a sign of beauty in China.
Chinese have a saying that translates roughly as, "white skin covers up a hundred uglinesses." Many Chinese women go to great lengths to prevent themselves from getting tan lines in summer, such as using parasols while walking on the streets and wearing long-sleeve jackets while riding bikes or motorcycles.

Jellyfish protection

Warding off ultraviolet rays isn't the only benefit of "facekinis."
"The mask not only helps me from getting tanned," swimmer Liu Aiwen (刘爱文) told Xinhua. "It also prevents jellyfish stings."

"Normal swimmers here all dress like this. We're used to it already," continued Liu, who sports not only a "facekini," but also a full-body swimsuit that stretches from her neck to wrists and ankles.
"Facekinis" can be spotted in stores along the beaches in Qingdao for around RMB 15 (US$2.35) as well as on Taobao, China's retail website, for around RMB 25.

Shark repellent?

According to some online sellers, the masks can also repel mosquitoes, and even sharks.
"Fingertip melody 234" (指尖旋律234), one of Taobao'd "facekini" vendors, says bright orange masks can help drive away sharks "because they fear this color the most."
"These masks have been very popular among buyers," said a sales officer from Ma Ke Water Park (马可水上乐园), a Qingdao-based online "facekini" seller.
Ma Ke Water Park sells the masks in 18 different colors, from sky blue to magenta, and in three styles, distinguished by the size of eye holes and placement of seams.

The same sales officer added that "facekinis" aren't a new trend -- they've been popular in Qingdao for at least five years.
So, after all that, what do you think about the facekini? Hot or what? Or just kind of practical for the sun conscious amongst us? Let us know in the comment section below.